As rival Health Service Bodies place billboards outside Irish Hospitals recruiting – the HSE is going abroad.
As rival overseas Health Services place billboards outside Irish hospitals enticing skilled medical staff to move abroad the HSE has just announced a new overseas recruitment drive which they hope to run Internationally with a target of 400 Consultants to practice in Ireland by 2024 .
The HSE has found that most of its overseas recruitment campaigns have had limited success with millions spent of advertising and recruitment expos that resulted in a small number of applicants and very little by way of contracts of employment signed by new employees.
The HSE plan to ” showcase the benefits of the new public consultants contract ” in this latest talent drive which is to start in the UK and run in the print media in Australia .
The organisation appears to have failed to learn that this broad market approach will fail to deliver any meaningful results as it is unfocussed and is competing with countries that can offer a larger salary ,affordable housing and education and a better work life balance.
What is all the more surprising is that while the HSE are planning their overseas trips back home in Ireland we have witnessed Health Authorities from New Zealand , Australia , Canada and the UK running major recruitment drives for Healthcare workers enticing them away from Ireland with promising offers including,
. Relocation Allowances
. Significant lower cost of living
. 25% Higher Salaries
. Accommodation.
. Shorter working hours
. Progression
. Health Insurance
. Better work life balance
and more.
In October ,Australia’s Victorian State Government erected large billboards outside a number of Irish hospitals encouraging Irish nurses and doctors to move to Australia .The number of visa applications granted by Australia’s rose by 44% from 2018-21 according to the Australian civil service figures .
With strong evidence that nearly all recent HSE overseas recruitment initiatives fail significantly and at high cost to the State, this latest plan is destined to end with a similar result.
The HSE is losing 100s of skilled professionals to other locations resulting in high waiting lists for nearly all medical services provide by the agency.
Examples of new talent leaving in droves includes 62 out of 77 medicine students who graduated from UCC in 2021 currently working in Australia .
Last year the HSE missed its own recruitment target by 3,332 workers with the number of nursing placements available in Universities less than the number of nurses Ireland needs to hire each year.
The HSE must start to look a new fresh thinking in this battle for talent, new concepts such as Back 4 Good are targeting skilled professionals and encouraging them to return home to their own town ,city or county with huge success .
Each County in Ireland has its own Back 4 Good group reaching out to their diaspora asking them to return for their own good and for the good of their own county.
